Ascend Cloud

Trek Bicycle Corp

Complex digital migration project moving Trek’s legacy enterprise and commercial point-of-sale software to the cloud.

Digital Migration

UI/UX

User Research

Screenshot of the checkout screen from AscendRMS software depicting open fields for filling in a customer's contact information.

Happyway Pharmconnect

Happyway Pharmconnect is a pharmaceuticals regulatory consulting firm based in the Chicago area. The firm specializes in Regulatory matters for Pharmaceutical companies and markets between the U.S. and Asia.

Brand

Website

Pharma

NextGen Icons

Trek Bicycle Corp

A new cloud-based solution requires a new set of icons that match.

Icons

3D

Communication

Rightfoot

Rightfoot is an API providing secure, credential-less access to real-time bank and credit data for underwriting and fraud prevention.

Mobile App

UI/UX

Fintech

More case studies coming soon!

Reach out to Hanson directly if you had any questions or wish to see more content directly!

Skills & Expertise

Some tools and skills that I offer:

Design & Dev Tools

Figma

Adobe XD

Illustrator

Adobe Creative Suite

JIRA

Confluence

Illustrator

Design Skills

UI Design

UX Research

Wireframing

Prototyping

User Testing

Design Systems

Soft Skills

Active Listening

Project Scoping

Collaboration

Critical Thinking

Interviewing

Openenss to Learn

UX Research Tools

User Interviews

Qualtrics

Survey Writing

Surveymonkey

Persona Creation

RStudio

Let’s Talk

Linkedin

Hanson Dai

Location

Chicago, Illinois, USA (Open to travel)

Hanson Dai ⟡

 

UI/UX Designer crafting meaningful digital experiences that make a difference.

 

 

+1 (312) 661 5249hg.todanza@gmail.com

 

Connect

Connect

© 2025 Hanson Dai. All rights reserved.

Hey, I’m Hanson and I:

Refuse to be

Ordinary ⟡

I create intuitive, behavior-science backed designs driven by psychology principles.

 

UI/UX is the intersection of aesthetics and behavioral science.

View My Work

Download Resume

Featured Work

A selection of projects that showcase my design process and committment to great UI/UX. CMS forms for Case Studies are under maintenance, and are unavailable at this time. Please reach out to Hanson directly for case studies!

Ascend Cloud

Trek Bicycle Corp

Complex digital migration project moving Trek’s legacy enterprise and commercial point-of-sale software to the cloud.

Digital Migration

UI/UX

User Research

Happyway Pharmconnect

Happyway Pharmconnect is a pharmaceuticals regulatory consulting firm based in the Chicago area. The firm specializes in Regulatory matters for Pharmaceutical companies and markets between the U.S. and Asia.

Brand

Website

Pharma

NextGen Icons

Trek Bicycle Corp

A new cloud-based solution requires a new set of icons that match.

Icons

3D

Communication

Rightfoot

Rightfoot is an API providing secure, credential-less access to real-time bank and credit data for underwriting and fraud prevention.

Mobile App

UI/UX

Fintech

More case studies coming soon!

Reach out to Hanson directly if you had any questions or wish to see more content directly!

Hey, I’m Hanson and I:

Refuse to be

Ordinary ⟡

I create intuitive, behavior-science backed designs driven by psychology principles.

 

UI/UX is the intersection of aesthetics and behavioral science.

View My Work

Download Resume

About Me

I have always liked to take a scientific look at design. I believe that great UI/UX design empowers, inspires, and allows people to connect and accomplish more.

 

I love the intersection of psychology and visual design. I think applying principles of cognitive and sensory psychology can help make the world both a more beautiful and tech savvy place.

 

5+

Years Experience

Creative &

Collaborative

Great listener and loves

to collaborate

2

Awards won at Trek

Psychology

STEM background in

behavioral science.

Skills & Expertise

Some tools and skills that I offer:

Design & Dev Tools

Figma

Adobe XD

Illustrator

Adobe Creative Suite

JIRA

Confluence

Illustrator

Design Skills

UI Design

UX Research

Wireframing

Prototyping

User Testing

Design Systems

Soft Skills

Active Listening

Project Scoping

Collaboration

Critical Thinking

Interviewing

Openenss to Learn

UX Research Tools

User Interviews

Qualtrics

Survey Writing

Surveymonkey

Persona Creation

RStudio

Let’s Talk

Have a project in mind or just want to chat?

Let’s connect. I'm always open to discussing new projects, opportunities and collaborations.

Linkedin

Hanson Dai

Location

Chicago, Illinois, USA (Open to travel)

Hanson Dai ⟡

UI/UX Designer crafting meaningful digital experiences that make a difference.

 

+1 (312) 661 5249

hg.todanza@gmail.com

 

Quick Links

Work

About

Skills

Contact

Connect

© 2025 Hanson Dai. All rights reserved.

HD⟡

Work

About

Skills

Featured Work

A selection of projects that showcase my design process and committment to great UI/UX. CMS forms for Case Studies are under maintenance, and are unavailable at this time. Please reach out to Hanson directly for case studies!

Ascend Cloud

Trek Bicycle Corp

Complex digital migration project migrating Trek’s legacy point-of-sale software to the cloud.

Digital Migration

UI/UX

User Research

Happyway Pharmconnect

Happyway Pharmconnect is a pharmaceuticals regulatory consulting firm based in the Chicago area. The firm specializes in Regulatory matters for Pharmaceutical companies and markets between the U.S. and Asia.

Brand

Website

Pharma

NextGen Icons

Trek Bicycle Corp

A new cloud-based solution requires a new set of icons that match.

Icons

3D

Communication

Rightfoot

Internship

Rightfoot is an API providing secure, credential-less access to real-time bank and credit data for underwriting and fraud prevention.

Mobile App

UI/UX

Fintech

More case studies coming soon!

Reach out to Hanson directly if you had any questions or wish to see more content directly!

Hey, I’m Hanson and I:

Refuse to be

Ordinary

I create intuitive, behavior-science backed designs driven by psychology principles.

 

UI/UX is the intersection of aesthetics and behavioral science.

View My Work

Download Resume

About Me

I have always liked to take a scientific look at design. I believe that great UI/UX design empowers, inspires, and allows people to connect and accomplish more.

 

I love the intersection of psychology and visual design. I think applying principles of cognitive and sensory psychology can help make the world both a more beautiful and tech savvy place.

 

5+

Years Experience

Creative &

Collaborative

Great listener and loves

to collaborate

2

Awards won at Trek

Psychology

STEM background in

behavioral science.

Skills & Expertise

Some tools and skills that I offer:

Design & Dev Tools

Figma

Adobe XD

Illustrator

Adobe Creative Suite

JIRA

Confluence

Illustrator

Design Skills

UI Design

UX Research

Wireframing

Prototyping

User Testing

Design Systems

UX Research Tools

User Interviews

Qualtrics

Survey Writing

Surveymonkey

Persona Creation

RStudio

Soft Skills

Active Listening

Project Scoping

Collaboration

Critical Thinking

Interviewing

Openenss to Learn

Let’s Talk

Have a project in mind or just want to chat? Feel free to reach out. I'm always open to discussing new opportunities and collaborations.

Linkedin

Hanson Dai

Location

Chicago, Illinois, USA (Open to travel)

Hanson Dai ⟡

UI/UX Designer crafting meaningful digital experiences that make a difference.

 

+1 (312) 661 5249hg.todanza@gmail.com

 

Quick Links

Work

About

Skills

Contact

Connect

© 2025 Hanson Dai. All rights reserved.

Featured Work

A selection of projects that showcase my design process and committment to great UI/UX. CMS forms for Case Studies are under maintenance, and are unavailable at this time. Please reach out to Hanson directly for case studies!

Ascend Cloud

Trek Bicycle Corp

Complex digital migration project migrating Trek’s legacy point-of-sale software to the cloud.

Digital Migration

UI/UX

User Research

Rightfoot

Internship

Rightfoot is an API providing secure, credential-less access to real-time bank and credit data for underwriting and fraud prevention.

Mobile App

UI/UX

Fintech

Happyway Pharmconnect

Happyway Pharmconnect is a pharmaceuticals regulatory consulting firm based in the Chicago area. The firm specializes in Regulatory matters for Pharmaceutical companies and markets between the U.S. and Asia.

Brand

Website

Pharma

NextGen Icons

Trek Bicycle Corp

A new cloud-based solution requires a new set of icons that match.

Icons

3D

Communication

More case studies coming soon!

Reach out to Hanson directly if you had any questions or wish to see more content directly!

Hey, I’m Hanson and I:

Refuse to be

Ordinary

I create intuitive, behavior-science backed designs driven by psychology principles.

 

UI/UX is the intersection of aesthetics and behavioral science.

View My Work

Download Resume

About Me

I have always liked to take a scientific look at design. I believe that great UI/UX design empowers, inspires, and allows people to connect and accomplish more.

 

I love the intersection of psychology and visual design. I think applying principles of cognitive and sensory psychology can help make the world both a more beautiful and tech savvy place.

 

5+

Years Experience

Creative &

Collaborative

Great listener and loves

to collaborate

2

Awards won at Trek

Psychology

STEM background in

behavioral science.

Skills & Expertise

Some tools and skills that I offer:

Design & Dev Tools

Figma

Adobe XD

Illustrator

Adobe Creative Suite

JIRA

Confluence

Illustrator

Design Skills

UI Design

UX Research

Wireframing

Prototyping

User Testing

Design Systems

UX Research Tools

User Interviews

Qualtrics

Survey Writing

Surveymonkey

Persona Creation

RStudio

Soft Skills

Active Listening

Project Scoping

Collaboration

Critical Thinking

Interviewing

Openenss to Learn

Let’s Talk

Have a project in mind or just want to chat? Feel free to reach out. I'm always open to discussing new opportunities and collaborations.

Email

hg.todanza@gmail.com

Phone

+1 (312) 661 5249

Linkedin

Hanson Dai

Location

Chicago, Illinois, USA (Open to travel)

Hanson Dai ⟡

UI/UX Designer crafting meaningful digital experiences that make a difference.

 

+1 (312) 661 5249

hg.todanza@gmail.com

 

Quick Links

Work

About

Skills

Contact

Connect

© 2025 Hanson Dai. All rights reserved.