Ascend Cloud
Trek Bicycle Corp
Complex digital migration project moving Trek’s legacy enterprise and commercial point-of-sale software to the cloud.
Digital Migration
UI/UX
User Research


Happyway Pharmconnect
Happyway Pharmconnect is a pharmaceuticals regulatory consulting firm based in the Chicago area. The firm specializes in Regulatory matters for Pharmaceutical companies and markets between the U.S. and Asia.
Brand
Website
Pharma

NextGen Icons
Trek Bicycle Corp
A new cloud-based solution requires a new set of icons that match.
Icons
3D
Communication

Rightfoot
Rightfoot is an API providing secure, credential-less access to real-time bank and credit data for underwriting and fraud prevention.
Mobile App
UI/UX
Fintech

More case studies coming soon!
Reach out to Hanson directly if you had any questions or wish to see more content directly!
Skills & Expertise
Some tools and skills that I offer:
Design & Dev Tools
Figma
Adobe XD
Illustrator
Adobe Creative Suite
JIRA
Confluence
Illustrator
Design Skills
UI Design
UX Research
Wireframing
Prototyping
User Testing
Design Systems
Soft Skills
Active Listening
Project Scoping
Collaboration
Critical Thinking
Interviewing
Openenss to Learn
UX Research Tools
User Interviews
Qualtrics
Survey Writing
Surveymonkey
Persona Creation
RStudio
Let’s Talk
Hanson Dai
Location
Chicago, Illinois, USA (Open to travel)
Hanson Dai ⟡
UI/UX Designer crafting meaningful digital experiences that make a difference.
+1 (312) 661 5249hg.todanza@gmail.com
© 2025 Hanson Dai. All rights reserved.
Hey, I’m Hanson and I:
Refuse to be
Ordinary ⟡
I create intuitive, behavior-science backed designs driven by psychology principles.
UI/UX is the intersection of aesthetics and behavioral science.
View My Work
Download Resume
Featured Work
A selection of projects that showcase my design process and committment to great UI/UX. CMS forms for Case Studies are under maintenance, and are unavailable at this time. Please reach out to Hanson directly for case studies!
Ascend Cloud
Trek Bicycle Corp
Complex digital migration project moving Trek’s legacy enterprise and commercial point-of-sale software to the cloud.
Digital Migration
UI/UX
User Research

Happyway Pharmconnect
Happyway Pharmconnect is a pharmaceuticals regulatory consulting firm based in the Chicago area. The firm specializes in Regulatory matters for Pharmaceutical companies and markets between the U.S. and Asia.
Brand
Website
Pharma

NextGen Icons
Trek Bicycle Corp
A new cloud-based solution requires a new set of icons that match.
Icons
3D
Communication

Rightfoot
Rightfoot is an API providing secure, credential-less access to real-time bank and credit data for underwriting and fraud prevention.
Mobile App
UI/UX
Fintech

More case studies coming soon!
Reach out to Hanson directly if you had any questions or wish to see more content directly!
Hey, I’m Hanson and I:
Refuse to be
Ordinary ⟡
I create intuitive, behavior-science backed designs driven by psychology principles.
UI/UX is the intersection of aesthetics and behavioral science.
View My Work
Download Resume


About Me
I have always liked to take a scientific look at design. I believe that great UI/UX design empowers, inspires, and allows people to connect and accomplish more.
I love the intersection of psychology and visual design. I think applying principles of cognitive and sensory psychology can help make the world both a more beautiful and tech savvy place.
5+
Years Experience
Creative &
Collaborative
Great listener and loves
to collaborate
2
Awards won at Trek
Psychology
STEM background in
behavioral science.
Skills & Expertise
Some tools and skills that I offer:
Design & Dev Tools
Figma
Adobe XD
Illustrator
Adobe Creative Suite
JIRA
Confluence
Illustrator
Design Skills
UI Design
UX Research
Wireframing
Prototyping
User Testing
Design Systems
Soft Skills
Active Listening
Project Scoping
Collaboration
Critical Thinking
Interviewing
Openenss to Learn
UX Research Tools
User Interviews
Qualtrics
Survey Writing
Surveymonkey
Persona Creation
RStudio
Let’s Talk
Have a project in mind or just want to chat?
Let’s connect. I'm always open to discussing new projects, opportunities and collaborations.
Hanson Dai
Location
Chicago, Illinois, USA (Open to travel)
Featured Work
A selection of projects that showcase my design process and committment to great UI/UX. CMS forms for Case Studies are under maintenance, and are unavailable at this time. Please reach out to Hanson directly for case studies!
Ascend Cloud
Trek Bicycle Corp
Complex digital migration project migrating Trek’s legacy point-of-sale software to the cloud.
Digital Migration
UI/UX
User Research
Happyway Pharmconnect
Happyway Pharmconnect is a pharmaceuticals regulatory consulting firm based in the Chicago area. The firm specializes in Regulatory matters for Pharmaceutical companies and markets between the U.S. and Asia.
Brand
Website
Pharma

NextGen Icons
Trek Bicycle Corp
A new cloud-based solution requires a new set of icons that match.
Icons
3D
Communication

Rightfoot
Internship
Rightfoot is an API providing secure, credential-less access to real-time bank and credit data for underwriting and fraud prevention.
Mobile App
UI/UX
Fintech

More case studies coming soon!
Reach out to Hanson directly if you had any questions or wish to see more content directly!
Hey, I’m Hanson and I:
Refuse to be
Ordinary ⟡
I create intuitive, behavior-science backed designs driven by psychology principles.
UI/UX is the intersection of aesthetics and behavioral science.
View My Work
Download Resume


About Me
I have always liked to take a scientific look at design. I believe that great UI/UX design empowers, inspires, and allows people to connect and accomplish more.
I love the intersection of psychology and visual design. I think applying principles of cognitive and sensory psychology can help make the world both a more beautiful and tech savvy place.
5+
Years Experience
Creative &
Collaborative
Great listener and loves
to collaborate
2
Awards won at Trek
Psychology
STEM background in
behavioral science.
Skills & Expertise
Some tools and skills that I offer:
Design & Dev Tools
Figma
Adobe XD
Illustrator
Adobe Creative Suite
JIRA
Confluence
Illustrator
Design Skills
UI Design
UX Research
Wireframing
Prototyping
User Testing
Design Systems
UX Research Tools
User Interviews
Qualtrics
Survey Writing
Surveymonkey
Persona Creation
RStudio
Soft Skills
Active Listening
Project Scoping
Collaboration
Critical Thinking
Interviewing
Openenss to Learn
Let’s Talk
Have a project in mind or just want to chat? Feel free to reach out. I'm always open to discussing new opportunities and collaborations.
Hanson Dai
Location
Chicago, Illinois, USA (Open to travel)
Hanson Dai ⟡
UI/UX Designer crafting meaningful digital experiences that make a difference.
+1 (312) 661 5249hg.todanza@gmail.com
Quick Links
Work
About
Skills
Contact
© 2025 Hanson Dai. All rights reserved.